In Communications, the Only Constant is Change – Part 2

Posted by on Feb 25, 2015 in Marketing, Public Relations, Social Media

communcationsby Grant Wright @grant_wright

If you read my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but through paid channels. In this second part, I branch past social media to communication change applications in society with three more predictions for the near future:

Social Media in the Election Process

obamaWith the increasingly obscene amount of money flowing into the election process, candidates in the 2016 race will use social media unlike any campaign we’ve seen. In 2008, President Obama began a new era of integrating social media into the political process. Some argue that his comprehensive and strategic social media campaign won him the election. He gained the support of American youth by reaching them where they are most active, and this engagement continued in the 2012 election cycle.

With recent news of the Koch brothers alone committing to spend nearly $900 million during the 2016 campaign cycle, I think the Republican Party will be readying to deploy social media to an entirely new level. Although a record setting $5.6 billion was spent by the parties combined in the 2012 election, we ain’t seen nothing yet.

As expenditures are expected to top a staggering $8 billion in the next election, it boggles the mind what this will do for the social media landscape. Oh, to go back to the simpler days of the 80s and 90s when a mere $20 million waged a Presidential campaign.

Wearable Tech

While the social media run-up will start this year to a crescendo in the next, something that will truly become mainstream this year is wearable technology. Whether it’s the Apple Watch or Fitbit, we’ll all be wearing some sort of tech device soon, even if it’s just a self-adjusting belt.

apple-watch-6_1The Apple Watch’s release date is scheduled in April and I foresee 2015 being the first year we see technology incorporated rightinto clothing fabric like Vivir apparel. There are smart socks, replacement soles and an array of “e-textiles” to come. Textiles expert Rebeccah Pailes-Friedman says, “what makes smart fabrics revolutionary is that they have the ability to do many things that traditional fabrics cannot, including communicate, transform, conduct energy and even grow.” Future high technology will literally be worn on our backs.

 Interactive Video

As Internet bandwidth continues to increase, data storage costs decrease. Smartphones and simple editing software put a movie studio in everyone’s hand. Platforms now enable free and easy video hosting. All of this will lead to the continued shift from 2D content (like this post you’re reading) to visual content, particularly video and multimedia (like the new Vlog series we’re developing at (W)right On – stay tuned!)

In the next stage, video will move from the passive state it’s in today to an interactive state through embedded code technology. amazon_droneSay you’re watching a music video and see a shirt worn by your favorite artist. Hit pause, touch the screen to order, wave your smartphone by your Apple Pay enabled TV receiver, and voilà! An Amazon drone will arrive soon thereafter bearing said shirt. With this technology in combination with others like 3-D printing, the age of access will only accelerate.

While these are just seven visions swirling in the ball, in some form or another they may already on their way to reality. Separately and combined I think they’re all positive, for where there’s change there’s opportunity, and opportunity is a constant that feeds our soul.

What do you think? Enablers of the Age of Abundance? Harbingers of humanity’s doom? Comments are always welcome!

3 Comments

  1. why not try these out
    October 31, 2016

    I just want to say I’m very new to blogging and really loved this web-site. Probably I’m going to bookmark your website . You certainly have good stories. Kudos for revealing your blog.

    Reply
  2. jordan shoes
    December 30, 2016

    I am writing to let you be aware of of the perfect experience my friend’s daughter enjoyed studying your site. She came to find such a lot of pieces, which include what it is like to possess an amazing coaching style to let other individuals quite simply learn specified tortuous topics. You truly did more than visitors’ desires. Many thanks for rendering those practical, trustworthy, revealing and fun thoughts on that topic to Gloria.

    Reply
  3. salomon shoes
    January 4, 2017

    My wife and i felt very comfortable Peter could round up his investigation through your precious recommendations he acquired from your very own site. It’s not at all simplistic to simply happen to be giving away procedures which other folks could have been selling. Therefore we discover we have the writer to appreciate because of that. All the illustrations you have made, the straightforward website menu, the friendships you can aid to foster – it’s got many fantastic, and it’s helping our son and us believe that that subject is satisfying, which is certainly really indispensable. Many thanks for the whole thing!

    Reply

Leave a Reply