Five Tips for Sparking Creativity

creativity Kara blog

By Communications Coordinator, Kara DeMent

Twitter: @KaraDeMent_

As a PR professional, it’s critical to be creative. Campaigns can live or die based on an idea.

But I have a confession to make: sometimes I struggle with creativity.

Creative ideas seem to come naturally for some of my colleagues, so it makes me anxious and nervous when I’m not producing them. I enjoy art, dance and writing; which are all creative activities, so why do I struggle so much with getting my own creative juices flowing?

Can you relate?

It turns out, a lot of PR professionals feel the same way. After digesting a copious amount of advice and best practices, I’ve learned five great tips for saying “goodbye” to those anxiety-filled creative blocks.

  1. Draw something – give your left brain a break and doodle! The right side of your brain is more visually oriented, so doodling can help “rev up” your creative engine. Drawing helps you relax and gives your analytical brain a break.
  2. Think outside the box – try viewing things from a different perspective. Think like your client, co-worker or audiences. Put yourself in their shoes. What do they like? What are their motivations? What’s in it for them? What’s the big picture? You never know what you might discover!
  3. Change your environment – move your creative thinking outside, to a coffee shop, or to a quiet room. Small changes can make a big difference. For example, the people watching & soft hum of noises at your local coffee shop may give you a different perspective than the office. In fact, Hollywood’s most successful writers often work at Chateau Marmont just for the inspiration. So, get out there and discover what makes you inspired!
  4. Take a break – step away from whatever project you’re working on and take a moment to collect and conquer. Sometimes a brisk walk and some fresh air can make a big difference.
  5. When in doubt, read! – read articles, blogs, and newsletters that you wouldn’t normally to give you different tips and perspectives.

Whether you’re brainstorming your next big strategy or social media campaign, consider these tips to tap into your creative side. If you’re still struggling with creativity, tap into ours! Feel free to contact us at info@wrightoncomm.com.

8 Comments

  1. Julie Wright
    February 17, 2016

    Even the most creative minds find that creativity isn’t something you can conjure at will. It often takes time for your mind to relax and process ideas. I’ve found that there’s nothing like a “mindless” task — gardening, driving, waiting in line — to get your mind working creatively.

    Reply
  2. Molly Borchers
    February 19, 2016

    Kara, I used your tip #3 the other day when brainstorming new ideas for a client. Sitting at my desk the other day, I was having a hard time coming up with a campaign theme. So I got up, walked around the office, and within a few minutes, something came to me. Simple, but killer tips! 🙂

    Reply
  3. more
    October 30, 2016

    I simply want to mention I am newbie to blogging and site-building and seriously savored you’re blog. Most likely I’m going to bookmark your blog post . You really have tremendous articles. Kudos for sharing your webpage.

    Reply
  4. chrome heats
    December 26, 2016

    I precisely wanted to appreciate you all over again. I’m not certain the things I could possibly have done in the absence of the thoughts provided by you about that subject matter. It previously was the frustrating scenario in my position, but coming across this expert tactic you solved it made me to jump over delight. Now i’m grateful for this support as well as hope that you comprehend what an amazing job you’re providing instructing most people with the aid of your webblog. I know that you haven’t met any of us.

    Reply
  5. cheap jordan shoes
    January 1, 2017

    I’m just commenting to make you understand of the wonderful encounter our girl enjoyed visiting your web page. She realized plenty of details, which include what it is like to possess an excellent helping spirit to make other individuals really easily gain knowledge of several multifaceted topics. You really did more than readers’ expected results. Thanks for offering those valuable, healthy, explanatory not to mention fun thoughts on the topic to Julie.

    Reply
  6. skechers uk
    January 11, 2017

    I enjoy you because of your own labor on this site. Betty enjoys carrying out research and it’s obvious why. A number of us notice all about the dynamic tactic you render worthwhile strategies via the blog and in addition strongly encourage response from other people on the article plus our own princess is actually studying a whole lot. Enjoy the rest of the year. Your conducting a dazzling job.

    Reply
  7. huarache shoes
    January 16, 2017

    There’s noticeably a bundle to learn about this. I assume you made certain nice points in features also.

    Reply
  8. true religion jeans
    January 20, 2017

    Aw, this was a very nice post. In thought I would like to put in writing like this moreover ?taking time and precise effort to make a very good article?however what can I say?I procrastinate alot and certainly not appear to get something done.

    Reply

Leave a Reply