Public Relations is More Than Order Taking

Posted by on Jan 30, 2013 in Public Relations

Recently at a luncheon for hospitality sales and marketing professionals I heard the phrase, “I don’t care if you’re an order taker, be the best order taker you can be.” I suppose the phrase makes sense for a restaurant server, for example, since what typically sets the best servers apart is their ability to upsell: As […]

Where’s the Beef?

Posted by on Jan 18, 2013 in Public Relations

Communicating Value No one ever likes losing a customer or client, especially when they leave for the wrong reasons or never share any of their doubt or discontent about your product or service. We often mistake no news for good news, but many people actually prefer the door to the daunting prospect of sharing their […]

Rise Thee Virtual Web, Rise!

Posted by on Jan 11, 2013 in Social Media

Did you receive some sort of electronic device over the holidays? A smartphone like an iPhone or Android? A video game, camera, iPod, tablet, or laptop or maybe a new PC or Mac?  If you didn’t chances are you know someone who did. A year ago I wrote that for the first time smartphones sales […]