How to Handle Crisis Communications

Posted by on May 3, 2013 in Public Relations

If you’re at the center of a crisis when one hits, like it did April 15 when two bombs killed and maimed spectators and participants at the Boston Marathon, make this your mantra: Communicate early. Communicate often. And communicate accurately. Communicating early, when facts are still coming in and very little can be confirmed or […]

Hospitality Marketing: Going Mobile in the Digital Age

Posted by on Apr 23, 2013 in Public Relations

Hotel management consultant Robert A. Rauch of R.A. Rauch & Associates recently hosted his second annual Hotel Forecast and Digital Marketing Conference with additional presentation by e-marketer Adam Brownstein. Brownstein is co-founder of buuteeq, a firm that provides a digital marketing system for hotels. Both presentations offered great food for thought for hospitality marketers. In […]

Hashtags: You’re Doing it Wrong

Posted by on Apr 15, 2013 in Social Media

You just wrote a solid 115-character quip on your deeper analysis of a common observation that you’re sure will get at least five retweets and a handful of favorites from your followers. But you have 140 characters worth of space. You can’t just waste 25 characters, but the current draft already reflects perfect wording. What do you […]

(W)right On Supports San Diego Futures Foundation

Posted by on Apr 15, 2013 in Agency News
(W)right On Supports San Diego Futures Foundation

April 15, 2013 — There are more than 500,000 residents in San Diego that lack the Internet connectivity needed to find and apply for jobs, to help their children get a good education, and to stay connected with loved ones. Through a state-funded grant, the San Diego Futures Foundation is helping bring low-cost broadband Internet into the homes of San […]

Four PR Trends

Posted by on Apr 5, 2013 in Public Relations

Looking at past trends in an evolving industry can be a poor predictor of future trends—whether you’re talking about the stock market or the PR field. Witness Facebook (a 9-year-old), Twitter (a 7-year-old), Instagram and Tout (both 2 year olds). These are among only a few of the game changers that disrupted the publishing industry. Each is a relative toddler by traditional business […]

(W)right On Celebrates 15 Years with Ribbon-Cutting Ceremony

Posted by on Mar 12, 2013 in Agency News
(W)right On Celebrates 15 Years with Ribbon-Cutting Ceremony

March 12, 2013 — Joined by the Vista Chamber of Commerce and several guests, (W)right On Communications celebrated its 15th Anniversary during a ribbon-cutting ceremony on Tuesday. (W)right On Communications serves small through large and publicly traded organizations across industries including high-tech, manufacturing, retail, entertainment, energy, health care, transportation and many others. The agency was founded by President Julie Wright in […]