Public Relations Is a Personas Business

Posted by on May 15, 2018 in Public Relations
Public Relations Is a Personas Business

By Julie Wright —President Twitter: @juliewright It’s so easy today to get glued to our data, dashboards and digital interfaces as we develop and manage content marketing and other web-based communications strategies. But it’s important to remember that public relations is still a people business—or more accurately, public relations is a personas business. As you monitor email […]

Julie Wright moderates IABC Los Angeles talk on Facebook’s changes

Posted by on Feb 22, 2018 in Agency News
Julie Wright moderates IABC Los Angeles talk on Facebook’s changes

(W)right On Communications President and Founder Julie Wright headlined the International Association of Business Communicators – Los Angeles chapter’s first event of 2018.  The venue was TOMGEORGE Restaurant in downtown Los Angeles and the topic was Facebook’s changes. DOWNLOAD: 8 Smart Ways Your Brand Can Adapt to Facebook’s Changes in 2018. “We discussed the most recent […]

What Do Facebook’s Changes Mean for Businesses in 2018

Posted by on Jan 22, 2018 in Facebook, Social Media
What Do Facebook’s Changes Mean for Businesses in 2018

  By Julie Wright —President Twitter: @juliewright If you’re like most communicators, you engaged in some kind of 2018 planning and goal setting. And you probably worked with your social media team on measurable objectives for each platform, including Facebook, but then, on January 11, Facebook’s changes came down with a massive thud. The social network […]

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Posted by on May 9, 2017 in B2B PR, Marketing, Public Relations, Social Media
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]

15 Truths About Working in Social Media Marketing

Posted by on Sep 23, 2016 in Communication, Marketing, Social Media
15 Truths About Working in Social Media Marketing

By Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve worked in public relations (or any successful business industry for that matter), you know that social media marketing has become increasingly important in engaging with consumers and improving brand awareness. While […]