Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]

Measuring the ROI of Public Relations: Five Experts Weigh In

Posted by on May 21, 2015 in Public Relations, Social Media
Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated […]

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Posted by on May 29, 2014 in Graphic Design, Social Media
Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t […]

The Perfect Press Release, 2014 Edition

Posted by on Jan 2, 2014 in Public Relations

I have a New Year’s resolution for business owners: Embrace the changing role of the press release and how it affects your company’s bottom line. Gone are the days where press releases were a one-and-done pass to securing media coverage – with new channels popping up every day and more businesses competing to be heard […]