(W)right On Communications adds University of Redlands to its client roster

Posted by on Apr 26, 2017 in Agency News
(W)right On Communications adds University of Redlands to its client roster

SOLANA BEACH, Calif.; April 26, 2017—(W)right On Communications, Inc. has partnered with the University of Redlands to share the stories of its remarkable alumni, students and personalized learning programs. The private, nonprofit liberal arts school based in the Inland Empire educates over 5,000 graduate and undergraduate students annually with one in 10 members of its […]

No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]

3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]

Don’t Be Guilty of the Two Worst PR Writing Habits

Don’t Be Guilty of the Two Worst PR Writing Habits

By: President, Julie Wright Twitter: @juliewright If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should […]

Four Press Release Best Practices

Posted by on Apr 22, 2015 in Marketing, Public Relations, Social Media
Four Press Release Best Practices

By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits: Establishing […]