PR Best Practices Can Restore Public Trust in the Post-Truth Era

Posted by on May 22, 2018 in Public Relations
PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]

Five lies about PR measurement that can sink your strategy and career

Posted by on Mar 9, 2017 in B2B PR, PR Measurement, San Diego Public Relations
Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]

Dear Journalists, We Can Explain: Things PR Pros Want You to Know

Posted by on May 6, 2015 in Hospitality PR, Marketing, Public Relations
Dear Journalists, We Can Explain: Things PR Pros Want You to Know

By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen many a blog, article, and social media post lamenting the mess-ups of PR professionals. There are different ones here and there, but most tend to center around incessant follow-ups, not understanding beats, mass […]

Four Press Release Best Practices

Posted by on Apr 22, 2015 in Marketing, Public Relations, Social Media
Four Press Release Best Practices

By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits: Establishing […]