PR Best Practices Can Restore Public Trust in the Post-Truth Era

Posted by on May 22, 2018 in Public Relations
PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]

5 Questions for Journalism Expert Lynn Walsh on Trusting News

Posted by on May 16, 2018 in Media Relations, Public Relations
5 Questions for Journalism Expert Lynn Walsh on Trusting News

By Julie Wright —President Twitter: @juliewright The public’s lack of trust in news sources is not just a problem for journalists. It is clearly one for public relations professionals and the organizations that they represent too. To understand what got us to this low point in trusting news and what might be done to restore trust […]

Immersive Storytelling is the Future of Public Relations

Immersive Storytelling is the Future of Public Relations

By Julie Wright —President Twitter: @juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by […]

Marketing Meets Dating

Marketing Meets Dating

By Ronda Williams—Marketing and Administrative Coordinator Twitter: @R_Williams11 Let’s cut to the chase and dive into the juicy stuff! If you haven’t noticed, dating and marketing have a lot of similarities. The two worlds could almost be walking hand-and-hand. Let’s see why marketing and dating make a great pair. Marketing meets Dating… When you think […]

3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

Make My Social Media Post Go Viral

Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of […]