Three Surprising B2B PR Tips to Secure Media Attention

Posted by on Jun 14, 2018 in B2B PR, Media Relations, PR Measurement, Public Relations
Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter: @chanceshay If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand. Brands that struggle with this typically fall into the trap […]

How to Earn Media Coverage in Major News Outlets

Posted by on Jun 5, 2018 in Media Relations

The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal. It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit […]

PR Best Practices Can Restore Public Trust in the Post-Truth Era

Posted by on May 22, 2018 in Public Relations
PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]

Best Media Training Tips

Posted by on Jul 6, 2017 in Media Training
Best Media Training Tips

By Julie Wright —President Twitter: @juliewright Our agency meets every two weeks for in-house training and recently Practice Area Director Chance Shay shared his best media training tips in a fun session he titled “Crushing Media Interviews.” I’ve participated in or delivered many media trainings, and I liked how Chance’s presentation so concisely shared our agency’s […]

HR Communications: You can’t hire top talent because your job ads are lame

HR Communications: You can’t hire top talent because your job ads are lame

By Katherine Beaulieu─ Communications Strategist @katstubborngoat It’s every HR Communications staff person’s nightmare—posting an excellent job opportunity that isn’t attracting top candidates while having a hiring manager full of helpful suggestions, like “Why don’t you advertise in Arizona?” or “My brother just hired someone through LinkedIn, why don’t you try that.” or “Can’t we just […]

No Shortcuts to PR Glory, Then or Now

No Shortcuts to PR Glory, Then or Now

By Julie Wright—President and Founder Twitter: @JulieWright How PR Worked Before the Internet… I started out in PR before the Internet or email. It was the era of fax machines, the Yellow Pages and 400-page media directories that you combed through to research and build your media lists. There were few shortcuts on the way […]