Five Tips for Successful Social Media Branding

Posted by on May 23, 2017 in Digital Media, Social Media
Five Tips for Successful Social Media Branding

By: Kara Dement Twitter: @KaraDeMent_ In more ways than one, social media is at the heart of how most organizations communicate with their audiences. ‘Heart’ is a good metaphor since it’s both central to the communications strategy and the source of how the organization looks and feels—and of course the ‘look and feel’ is the […]

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Posted by on May 9, 2017 in B2B PR, Marketing, Public Relations, Social Media
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]

Five Pro Tips For Mouth-Watering Food Photographs

Five Pro Tips For Mouth-Watering Food Photographs

By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]

Must-Use Strategy: Instagram Influencer Marketing

Posted by on Apr 17, 2015 in Marketing, Public Relations, Social Media
Must-Use Strategy: Instagram Influencer Marketing

By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […]

Four PR Trends

Posted by on Apr 5, 2013 in Public Relations

Looking at past trends in an evolving industry can be a poor predictor of future trends—whether you’re talking about the stock market or the PR field. Witness Facebook (a 9-year-old),Twitter (a 7-year-old), Instagram andTout (both 2 year olds). These are among only a few of the game changers that disrupted the publishing industry. Each is a relative toddler by traditional business […]