Five Simple Ways to Host a Successful Media Trip

Five Simple Ways to Host a Successful Media Trip

By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]

Meet the Team: Shae – Hospitality PR Pro

Meet the Team: Shae – Hospitality PR Pro

Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […]

Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

Posted by on Oct 28, 2014 in Hospitality PR, Public Relations

This month, (W)right On President Julie Wright and Communications Strategist Erica Schlesinger led a group of six writers on a whirlwind adventure of Sequoia & Kings Canyon National Parks and Yosemite National Park. The media familiarization trip, or “fam,” was our second this year. Along with client partner Delaware North Companies Parks & Resorts, (W)right […]