Meet the Team: Molly – Technology PR Expert

Posted by on Jul 30, 2015 in Agency News, Public Relations, Social Media

molly-borchers-headshot

To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about one of our Sr. Communications Strategists and in-house energy and technology PR expert, Molly Borchers.

Molly leads the energy and technology practice at (W)right On Communications. She has nearly a decade of communications experience cultivated on both coasts and in the Midwest. In addition to securing coverage for clients in a range of high-profile media outlets – from the Wall Street Journal to Mashable to Wired – Molly has been featured in PR Daily and Forbes and is a Huffington Post blogger

She began her career at the U.S. Environmental Protection Agency and later became a communications director at the U.S. Department of Energy. Prior to joining (W)right On, she worked for an O’Dwyer Top 25 communications agency and as a freelance writer and publicist. In 2014, she was named as one of San Diego’s top 25 emerging leaders in their 20’s by  San Diego Business Journal

Molly earned a B.A. in Communication at Wright State University in Dayton, Ohio. In her free time she serves on the marketing committee of Girls on the Run San Diego. Molly is also a certified yoga instructor. When she’s not working, volunteering, or taking/teaching yoga, you can find her riding her bike along the boardwalk, running, wine tasting or indulging in her (not so) guilty pleasure – pizza. Stay connected with her on Twitter, LinkedIn and Facebook.

What would you be doing if you weren’t at your current job?

I would be a rock star (my biggest pipe dream) or a world-famous yoga instructor. Namaste.

What’s one word you would use to describe yourself?

Silly.

pizzaFill in the blank. “If you really knew me, you’d know ____”

That pizza is my favorite food. I even started a hashtag called #teampizza!

What super power would you like to have?

Can I pick two? I’d love to be able to fly and also become invisible. That way I could be an undetectable fly on the wall in some of the world’s most interesting conversations.

What would a “perfect” day look like to you?

My perfect day would be in Paris. I would wake up naturally without the help of an alarm clock. After a British-style tea service and healthy breakfast, I’d take a yoga class and meditate. Then, I’d ogle fresh vegetables and fruit at the farmer’s market with friends and my boyfriend. Lunch would be at a sidewalk cafe where I could people (and dog) watch. In the afternoon, I’d stroll some more, maybe sampling macaroons and perusing book shops along the way. In the evening, I’d make a candle-lit dinner and see some live music. I’d finish the night with an old French movie, chocolate and a glass (or three) of red wine. A girl can dream, right?

What’s the most important lesson you’ve learned in the past year?

Set core values for yourself. Some of mine are:

  • ​Always be improving
  • Don’t play small
  • Operate from a place of authenticity. Be who you want to be
  • Do well by doing good
  • Be straightforward. No one likes bulls**t
  • Trust your instincts
  • Do things that scare you
  • Experiences are better than things

eiffel towerBest vacation you’ve had?

Last year, my boyfriend and I went to London and Paris. We stayed in a teeny apartment and lived like locals while soaking up history, culture, cocktails and delicious food. It was wildly indulgent.

This year, we’ve booked a trip to Tokyo and Seoul to experience a different part of the world and ingest our weight in Ramen and Kimchi.

What’s your most embarrassing moment at work?

I was once in the middle of a presentation and totally lost my ability to think or speak. It was almost like my brain shut off completely and I couldn’t recover. It was mortifying but I learned two things:

  • ​Preparation is everything
  • Team work is really powerful. My colleagues saved that presentation for me

In situations like these, I also realized that it’s important to acknowledge that we’re human, learn from the situation and move on.

Favorite quote?

I’ll be honest. I’m not a big quote person. But I like Eleanor Roosevelt’s line, “No one can make you feel inferior without your consent.”

If Hollywood made a movie about your life, who would be cast as you?

Scarlett Johansson, Amy Poehler or Jennifer Lawrence.

wineWhat’s your drink of choice?

Wine! I like my reds big, bold and from the new world. I like to taste the terroir in my whites, so they have to be old world.

If you were stuck on an island and could only choose 5 CDs, what would they be?

  • Eric Clapton, MTV Unplugged
  • Fleetwood Mac, Rumors
  • Metric, Synthetica
  • Beyonce, Beyonce
  • Heartless Bastards, Arrow

Fill in the blank. “People would be surprised if they knew____”

That I was a classically trained singer for 10 years and I am secretly an introvert.

What’s your biggest pet peeve?

Lateness. I think it’s important to value other peoples’ time by being punctual. If I tell you I am going to be 5 minutes late to a meeting, it means I’ll probably be 5 minutes early.

What TV show/movie is your guilty pleasure?

The Real Housewives franchise. Atlanta and New Jersey are my favorite seasons. I also watch Vanderpump Rules. Don’t tell anyone.

What’s one thing you can’t live without?

My gigantic water bottle. I try to drink a gallon of water a day.

Favorite line from a movie?

Every line from Mean Girls. “Stop trying to make Fetch happen!”

Do you have an office nickname? What is it?

The Borch.

What’s the best/worst gift you have ever received?

I don’t think I can comment on the worst gift question! I don’t want to offend anyone. 🙂 It’s also tough to pick a favorite gift, but last year when Chance Shay got me a Chipotle gift card during Secret Santa, I was psyched.

What do you like to do in your free time?

I am newly certified to teach yoga, so that’s a big part of my life. Since living in Southern California, I’ve adopted an active lifestyle: working out, going to the beach, hiking. I also love food and wine – so I enjoy both regularly.

 

Check out a couple blog posts written by Molly below:

Best Practices for Tech Startup PR

Measuring the ROI of Public Relations: Five Experts Weigh In

 

1 Comment

  1. Julie Wright
    July 31, 2015

    A) You are a rock star
    B) It would definitely be Amy Poehler
    C) I’ll try to keep the pizza thing a secret

    Reply

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