Measurement with Meaning
We always say, “WOC is different.” That applies to how we measure success, too. For us, it’s not just about what we’re doing, but why we’re doing it – and how it will make a difference to our client partners’ bottom lines.
As a sign of our diehard commitment to results, we obtained a PR measurement certification through the International Association for the Measurement and Evaluation of Communications, or AMEC. Using our globally recognized skills, we align with industry best practices to develop communications plans that go beyond the input/output grind and examine what will really move the needle for each client partner’s unique needs and goals. It’s all about the outcome.
Before beginning any communications program, (W)right On establishes measurable goals that will demonstrate how efforts from PR and social media will work for our client partners and support real results for their businesses. (W)right On will draft a customized Valid Metrics Framework accounting for PR Activity, Intermediary Effects and Target Audience Effects, which will track the phases of moving target audiences through the Communications Funnel from Awareness to Action.
All of this leads to a more intentional, strategic approach to planning and measurement – it’s how we like to do things around here, and we think you’ll like it, too.