Effective Public Relations and PR Strategies
(W)right On Communications provides public relations (PR) services to its client partners ranging from effective media relations to award-winning influencer campaigns and other creative attention-getting strategies. Earned media strategies are a key pillar of our innovative integrated marketing programs, but we also work with media publishers on paid media integration opportunities, incorporate social media campaigns and leverage our digital design, programming and marketing services to make the most of every media placement.
Our public relations services start with sound research and strategy to ensure the right messages and stories are being told to your target audiences. Our media research tools allow us to track and analyze your media coverage against your key competitors and evaluate trends and opportunities for your news to stand out both to journalists and your target audiences. We are committed to developing measurable PR campaigns and have invested in certification from the international Association for the Measurement and Evaluation of Communications, a global body that champions measurement in public relations.
Yes, we “do press releases.” But that’s about one percent of what’s needed to develop an effective integrated communications strategy. We treat our client partners’ communications and public relations program as a process and not an event and focus on targeted story pitching and effective storytelling vs press releases and publicity for the sake of publicity. We also offer full media training and ongoing coaching to our client partner spokespeople to ensure that they are as effective as they can be when we put them in the media spotlight.
We work diligently to understand and internalize our client partners’ industries, businesses and products. Our practice areas are built around our core industry expertise and allow us to build deep media relationships and stay abreast of changes in the media landscape. For example, our hospitality public relations practice works daily with influential freelance travel writers, editors of major travel publications and major industry organizations and travel bureaus like Visit California, Los Angeles Tourism & Convention Board, San Francisco Travel, San Diego Tourism Authority, Society of American Travel Writers, International Food Wine and Travel Journalists Association and Bay Area Travel Writers.
Review our case studies for examples of campaigns we’ve developed for client partners to raise their visibility, attract positive attention and build the image and reputation of their business, product or cause.