Four Reasons Publicist is a Dirty Word

Posted by on Jan 22, 2019 in Public Relations, Strategy, Uncategorized
Four Reasons Publicist is a Dirty Word

By Julie Wright —President Twitter: @juliewright Has your mom ever used your childhood nickname in front of your adult friends? That’s how I feel when someone uses the term publicist or publicity to describe my work. Generating positive media coverage is definitely among the many functions performed by a public relations professional. But the word “publicist” […]

5 Reasons You Shouldn’t Be Hiring a PR Firm

Posted by on Jul 27, 2018 in Graphic Design, Public Relations, Strategy
5 Reasons You Shouldn’t Be Hiring a PR Firm

Take it from the team at (W)right On Communications, people often think about hiring a PR firm for the wrong reasons. But how can you gauge whether you’re doing it for the right ones? If you recognize yourself in any of these five reasons for not hiring a PR firm, that’s a sign you need […]

Three Surprising B2B PR Tips to Secure Media Attention

Posted by on Jun 14, 2018 in B2B PR, Media Relations, PR Measurement, Public Relations
Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter: @chanceshay If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand. Brands that struggle with this typically fall into the trap […]

PR Best Practices Can Restore Public Trust in the Post-Truth Era

Posted by on May 22, 2018 in Public Relations
PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: @juliewright It is not business as usual in the media industry. Some say we’re in a post-truth era. One thing is for sure: the role and honesty of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, this controversy has had an enormous impact on […]

5 Questions for Journalism Expert Lynn Walsh on Trusting News

Posted by on May 16, 2018 in Media Relations, Public Relations
5 Questions for Journalism Expert Lynn Walsh on Trusting News

By Julie Wright —President Twitter: @juliewright The public’s lack of trust in news sources is not just a problem for journalists. It is clearly one for public relations professionals and the organizations that they represent too. To understand what got us to this low point in trusting news and what might be done to restore trust […]

Public Relations Is a Personas Business

Posted by on May 15, 2018 in Public Relations
Public Relations Is a Personas Business

By Julie Wright —President Twitter: @juliewright It’s so easy today to get glued to our data, dashboards and digital interfaces as we develop and manage content marketing and other web-based communications strategies. But it’s important to remember that public relations is still a people business—or more accurately, public relations is a personas business. As you monitor email […]