3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

Trends Come and Go, But These 5 PR Tips Are Forever

Trends Come and Go, But These 5 PR Tips Are Forever

By Aisha Belagam—Jr. Communications Strategist Twitter: @AishaBelaPR As we get closer to 2017, amidst a flurry of new trends, it is important to remember that the traditional fundamentals of public relations are timeless and the backbone of any campaign, be it 1977 or 2017. Here are five forever PR techniques that I always return to, […]

What’s Next: Five Industry Trends for 2017

What’s Next: Five Industry Trends for 2017

By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]

Hospitality PR 101: How to Nail that TV Interview

Hospitality PR 101: How to Nail that TV Interview

By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]

Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]

Five Tips for Sparking Creativity

Five Tips for Sparking Creativity

By Communications Coordinator, Kara DeMent Twitter: @KaraDeMent_ As a PR professional, it’s critical to be creative. Campaigns can live or die based on an idea. But I have a confession to make: sometimes I struggle with creativity. Creative ideas seem to come naturally for some of my colleagues, so it makes me anxious and nervous when […]