Five Tips for Successful Social Media Branding

Posted by on May 23, 2017 in Digital Media, Social Media
Five Tips for Successful Social Media Branding

By: Kara Dement Twitter: @KaraDeMent_ In more ways than one, social media is at the heart of how most organizations communicate with their audiences. ‘Heart’ is a good metaphor since it’s both central to the communications strategy and the source of how the organization looks and feels—and of course the ‘look and feel’ is the […]

Five Pro Tips For Mouth-Watering Food Photographs

Five Pro Tips For Mouth-Watering Food Photographs

By Shae Geary—Senior Communications Strategist Ready. Set. Selfie! We all love showing off our personalized pictures of food, travel, and fun experiences, especially during holidays. With Valentine’s Day on the horizon, we’re betting you’ll be sharing some delicious eats with your sweetie or besties. To make sure your food selfie skills are perfectly polished, we’ve […]

3 PR & Marketing Tactics to Dump in 2017

3 PR & Marketing Tactics to Dump in 2017

By Julie Wright—President and Founder Twitter: @JulieWright Out with the old. In with the new! What stale PR and marketing tactics will you shed in 2017? I’ve got a few on my naughty list this holiday season. They’re activities that perhaps at one time were strategic but now are automatic things PR and marketing professionals […]

Make My Social Media Post Go Viral

Posted by on Nov 8, 2016 in Communications, Digital Media, SEO, Social Media, Viral content
Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist “Make my social media post go viral” It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral? And yet, it is an elusive goal that faces many challenges, not the least of […]

Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a […]

Hospitality PR 101: How to Nail that TV Interview

Hospitality PR 101: How to Nail that TV Interview

By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]