While data-driven insights undeniably play a crucial role in marketing and communications, there are times when being led by data without considering its context and potential biases can lead to flawed decision-making. We explore when to listen to your gut over the numbers and how embracing your instincts can fuel innovation and success.
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How to Strengthen your Business with Diversity
By Ronda Williams—Marketing & Administrative Coordinator
Twitter: @R_Williams11
Diversity is defined as…
“an instance of being composed of differing elements or qualities.
(W)OC has a diverse team of experts in various fields including communications, social media, public relations, graphic design, videography, and more. Not only is our team diverse but the industries we cover are also; this makes for a complementary partnership. Who says you can’t be an expert in more than one field?
The Facts about Diversity:
According to the Harvard School of Law, “the presence of an industry expert independent director is associated with an increase of 4.6% in firm value.”
Whether it be a firm, agency, or business having an industry expert will add to the value of your company.
Another fact says, “40% of respondents in a recent survey of S&P 500 firms identified industry expertise as a desired background.”
We all could learn a thing-or-two from the business strategies of the S&P 500 firms.
Diversity in a Contagious Atmosphere:
At (W)OC we have a positive atmosphere that makes for less stress and allows us to GSD (Get Stuff Done). Everyone here works together in the benefit of achieving the tasks at hand.
Mark Nadler says, “You want people who understand the business and the industry that you’re in so they can think strategically.”
Having a team that is comprised of a diverse background makes for a winning team that can strategize together for the big win.
To put it simply, “a diverse team makes for a strong team!”
He goes on to say, “the roles of the individual board member, the outside person, is to pull the two sides together, to create a link and to bridge different opinions and different points of view.” Again, backing up the concept of,
A diverse team = A strong team!
At (W)OC we help strengthen each other with our expertise. We’re always lending advice and coming together for a team huddle to create winning strategies for our client partner’s. Having that one team member that is an expert in such industries can be helpful to bring together both sides of a vision.
To learn more about the diverse industries that we cover please visit, www.WrightOnComm.com or give us a call at (858) 755-5411 and let us help bring your visions to life!
What Our Body is Communicating to Us
By Ronda Williams ─ Marketing and Administrative Coordinator
Twitter: @R_Williams11
Agency life at (W)right On Communications is fun, positive, and fast-paced. We are constantly challenged and live by the motto GSD: Get Stuff Done. If your work place is anything like ours, you will find yourself taking breaks throughout the day to give your body a moment to relax. Whether you’re working in an office, a hospital, or from home, remember to listen to what your body is communicating.
Here are 5 exercises that I use daily when my body starts talking to me!
- Shoulder and Neck Tension Exercises
Slight movements of tilting your head side-to-side, up and down, and around will increase the communication throughout your neck and shoulders. Your head is the main part of the body’s communication system. With that said, “stretching enhances nerve impulse velocity” (the time it takes an impulse to travel to the brain and back to the muscle).
- Wrist Extensions
Bending of the wrist up and down helps open the joints to release any air or muscle tension that may be developing from prolong typing movements. This will help boost your creative writing skills and make typing more comfortable.
- Foot Exercises
Flexing your feet up and down as well as circular rotations help keep your joints flexible and also stretches the muscles in your lower leg and ankle.
- Breathing Exercises
Not only will your entire body’s communication system benefit from this exercise, but by doing this your stress levels will decrease allowing you to get more done. If you can simply do 3 deep breaths, I assure you that your body and mind will feel tons better!
- Leg Extensions
Extending your legs straight out while you are sitting can help reduce blood clots and promote circulation throughout your bodies communication system. An insider tip for you ladies, this exercise will also help reduce varicose (spider) veins in your legs.
This is the time in life where you should abide by the rule, “Use it, or lose it!”
An article published by The Business Times says, “Employees who take a walk, stretch or engage in other exercises during breaks could experience a more positive outlook and increased vigor while also experiencing decreased exhaustion and discomfort.”
Listening to your body is key! So take a minute – stand up and stretch or take a walk to the refrigerator for that beer – and remember,
“A healthy line of communication in every part of your body will increase your bodies performance!”
If you want to share your exercises or questions I encourage you to drop me a line below or via Twitter!