Three Surprising B2B PR Tips to Secure Media Attention

Posted by on Jun 14, 2018 in B2B PR, Media Relations, PR Measurement, Public Relations
Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter: @chanceshay If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand. Brands that struggle with this typically fall into the trap […]

(W)right On Communications Best of 2017! #GSD

(W)right On Communications Best of 2017! #GSD

 By Julie Wright —President Twitter: @juliewright I’m excited to see what 2018 holds for (W)right On Communications, but when I look back on 2017, I’m awed by all that our growing agency achieved! As we like to say here, we GSD–got “stuff” done! But more than that, we made stuff happen, and that’s how we […]

B2B Integrated Marketing: 5 Step Foolproof Guide

B2B Integrated Marketing: 5 Step Foolproof Guide

By Chance Shay —Director of B2B and Infrastructure Development Twitter: @ChanceShay  Marketing communications in silos doesn’t work. If your PR efforts aren’t aligned with your content marketing and your digital marketing is on a different frequency, you’re setting yourself up for a not-so-fun conversation with your CMO. In a time when the average attention span is eight […]

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Posted by on May 9, 2017 in B2B PR, Marketing, Public Relations, Social Media
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]

Five lies about PR measurement that can sink your strategy and career

Posted by on Mar 9, 2017 in B2B PR, PR Measurement, San Diego Public Relations
Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]

B2B PR Best Practices For 2017

Posted by on Feb 2, 2017 in B2B PR, Business, Communications, Marketing
B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s […]