90 Percent of San Diegans Support Turning Off the Water at Waterfront Park

90% of San Diegans Support Turning Off Water at Water Park

WOC Intelligence survey shows City residents want park water shut off; most feel they are individually doing all they can to conserve water and that businesses should be asked to make mandatory reductions

SAN DIEGO, August 25, 2014 – While visitors and nearby residents flock to the new $49.4 million downtown Waterfront Park, San Diego residents overwhelmingly want the water shut off. A study conducted by (W)right On Communications found that 90 percent of residents living in the city of San Diego support the shutdown of the water playground in Waterfront Park. The results were almost mimicked at the county level, with 89 percent of those surveyed supporting the water playground closure.

“We were surprised to see such one-sided opinion towards shutting down the water playground,” said Hamish Marshall, Director, Research & Analytics at (W)right On Communications. “In a time when everyone in the state is being asked to conserve water, San Diegans are concerned about scarce water resources. The unanimity on the water park could reflect a lack of understanding about the Waterfront Park’s recycled water usage or its newness as a community asset, but it most certainly reflects a theme that emerged from our research: residents feel they are doing a good job conserving water and that others such as businesses should be asked to make further reductions.”

The centerpiece of Waterfront Park, the water fountain playground utilizes 80,000 gallons of water that are continuously recycled at a rate of 3,000 gallons per minute. The water park fountain stores and continually treats all water to minimize water usage. Additionally, the fountain has four operating modes with the “completely empty” mode wasting no water.

When asked to rate their own water conservation behaviors, on average, County residents rated themselves a 4 on a 1 to 5 scale, where 1 is make no effort and 5 is make a significant effort. 79 percent of County residents said that they have changed their water consumption habits since the drought and 89 percent agreed that residents should conserve more water in their homes.

However, when asked whether officials should impose water limits and rations for residents, only 50 percent of County residents agreed that they should be required to limit their water usage at home. 66 percent thought that businesses should be required to cut back.

The survey was produced by recently launched (W)right On Communications’ analytics division, WOC Intelligence, a data-driven decision-making initiative that strategically helps reveal the heart of key issues through expert survey development, implementation and analysis.

An online survey questioned 375 San Diego County residents between July 21 and July 24, 2014. Results weighted by age, gender, income and County region, with the margin of survey error being +/- 5.1%, 19 times out of 20.

About (W)right On Communications

Founded in 1998 in Vancouver, British Columbia, (W)right On Communications is a full-spectrum communications  and public relations firm headquartered in San Diego, California. Specializing in hospitality, healthcare, energy, technology and development, (W)right On has produced results-driven media relations, social media and promotional campaigns and programs for clients including hotels, hospitals, utilities, startups, developers and universities. To learn more about (W)right On, visit www.wrightoncomm.com.

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(W)right On Communications Launches WOC Intelligence

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New survey reveals San Diego County residents strongly favor SeaWorld fireworks

SAN DIEGO, August 21, 2014 – To gauge stakeholders’ opinions – from hyperlocal through national markets – and leverage those detailed insights for data-driven decision making, San Diego public relations firm (W)right On Communications has created WOC Intelligence.

(W)right On’s new research capability is one of the first of its kind among San Diego-based PR agencies. WOC Intelligence is a market and public opinion research service that strategically helps reveal the heart of key issues through expert survey development and skilled analysis.

“It’s part of our core values to work with client partners to develop intentional and strategic campaigns that produce exceptional results,” said Grant Wright, CEO and managing partner of (W)right On Communications. “Since intelligence gathering has long been a critical part of how we develop strategic communications plans, WOC Intelligence continues (W)right On’s investment in the right tools to ensure our strategies are informed by the best information available.”

Based from (W)right On’s Vancouver, BC, office, Director of Research and Analytics Hamish Marshall is at the helm of WOC Intelligence. A former advisor to the Prime Minister of Canada, provincial premiers, city mayors and dozens of elected officials, Marshall has strong experience throughout the USA, Canada and UK in all data collection methods to provide critical insights for strategic planning, marketing and other organizational activities.

WOC Intelligence conducted a recent survey of San Diego County residents on a variety of topics coinciding with the agency’s key practice areas in hospitality and tourism, energy and water usage, and health care. Among the results, WOC Intelligence found that the majority of San Diegans think SeaWorld should continue its fireworks. 74 percent of San Diego County residents are in favor of keeping the SeaWorld fireworks. 15 percent are either moderately or strongly opposed and 11 percent said they weren’t sure. The results did not vary between City of San Diego and South or North County residents, nor 18 to 34 year olds versus other age groups.

An online survey questioned 375 San Diego County residents between July 21 and July 24, 2014. Results weighted by age, gender, income and County region, with the margin of survey error being +/- 5.1%, 19 times out of 20.

San Diego’s best boutique hotels and a luxury desert retreat repped by (W)right On Communications

SOLANA BEACH, Calif. – (W)right On Communications, Inc. has extended its hospitality public relations clientele in Southern California with a bevy of beautiful San Diego boutique hotels and one dashing Borrego Springs desert resort.

R.A. Rauch & Associates, the esteemed San Diego hospitality management firm, has retained the agency to represent an upscale collection of its hotel clients. Properties range from beachfront luxury to downtown sex appeal to historic hacienda, including:

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Pantai, La Jolla – A stunning 31-room luxury Balinese boutique hotel overlooking the shores of La Jolla http://www.pantai.com/

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The Keating Hotel, San Diego’s Gaslamp – A storied hotel in the heart of the Gaslamp Quarter designed by Pininfarina, the world-renowned master designer behind Ferrari and Maserati http://rooms.thekeating.com/sd/

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Lafayette Hotel, Swim Club & Bungalows, San Diego’s North Park  – A glamorous trip back in time, this hip and historic property has hit a sweet spot with travelers seeking something out of the ordinary http://www.lafayettehotelsd.com/

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El Cordova Hotel, Coronado – A vintage property with a charming hacienda atmosphere in the village of Coronado http://www.elcordovahotel.com/

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Pacific View Inn, Pacific Beach – A throwback beachfront charmer overlooking the ocean in relaxed “PB” http://www.pacificviewinn.com/

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A two-hour drive east from San Diego sits the 600,000 Anza Borrego Desert State Park and the community of Borrego Springs, which is one of only six Dark Sky communities in the world, making it ideal for stargazing. Its jewel is La Casa del Zorro with 66 casitas and rooms, 26 pools, dining, spa and more; this historic property has been given a $13-million facelift ensuring it has the luxury and comfort to match its charm and ambiance.

Beloved by generations of San Diegans, La Casa del Zorro is an authentic desert retreat for couples, families and even business meetings with all of the modern conveniences for a unique corporate getaway. www.lacasadelzorro.com

For more on (W)right On Communications and its hospitality clients, visit our hospitality public relations page, email info@wrightoncomm.com or call (858) 886-7900.

(W)right On Communications Backs Public Agency Otay Water District

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July 10, 2014 — With the drought being a serious concern in California, water conservation is of vital importance. In addition to having provided hundreds of thousands of San Diegans with water through its 58 year span, the Otay Water District looks to combat the drought by encouraging reduced and efficient water usage. The team at (W)right On Communications endorses and supports the Otay Water District through joint community outreach initiatives. To learn more about the Otay Water District and their work in the San Diego community, please visit www.otaywater.gov.

Rebranding Complete, the Hilton Carlsbad Oceanfront to Re-Open as Cape Rey

On April 30, Hilton Carlsbad Oceanfront Resort will officially welcome visitors with a new name, Cape Rey, and a whole new vibe. This comes as part of a hotel-wide rebranding effort to focus on the authentic Southern California beach lifestyle, delivering the prime location, adventurous spirit and luxurious simplicity that today’s traveler seeks.

Click here for the full story.