5 Tips for Successful Social Media Branding

Posted by on May 23, 2017 in Digital Media, Social Media
5 Tips for Successful Social Media Branding

By: Kara Dement Twitter: @KaraDeMent_ In more ways than one, social media is at the heart of how most organizations communicate with their audiences. ‘Heart’ is a good metaphor since it’s both central to the communications strategy and the source of how the organization looks and feels—and of course the ‘look and feel’ is the […]

Why engage Millennials in philanthropy? Here are 4 good reasons

Posted by on May 16, 2017 in Business, Marketing, Non-Profit
Why engage Millennials in philanthropy? Here are 4 good reasons

By Kat Beaulieu—HR Communications Strategist Twitter: @stubborngoat.com There is a too common perception among donor-reliant nonprofits that targeting Millennials with fundraising efforts is a waste of time and resources. If the big donations tend to come from the bequests and corporations associated with older audiences, why put effort into trying to reach Millennials? Engaging Millennials […]

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Posted by on May 9, 2017 in B2B PR, Marketing, Public Relations, Social Media
Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: @AishaBelaPR Fashion bloggers jet setting to tropical destinations wearing the trendiest floral prints. Genetically blessed Instagram influencers promoting weight loss pills after an early morning session at Equinox. From selfies to flat-lays, these are the types of personalities and formats that typically come to mind when you hear the term ‘influencer’. […]

(W)right On Communications adds University of Redlands to its client roster

Posted by on Apr 26, 2017 in Agency News
(W)right On Communications adds University of Redlands to its client roster

SOLANA BEACH, Calif.; April 26, 2017—(W)right On Communications, Inc. has partnered with the University of Redlands to share the stories of its remarkable alumni, students and personalized learning programs. The private, nonprofit liberal arts school based in the Inland Empire educates over 5,000 graduate and undergraduate students annually with one in 10 members of its […]

Marketing Meets Dating

Marketing Meets Dating

By Ronda Williams—Marketing and Administrative Coordinator Twitter: @R_Williams11 Let’s cut to the chase and dive into the juicy stuff! If you haven’t noticed, dating and marketing have a lot of similarities. The two worlds could almost be walking hand-and-hand. Let’s see why marketing and dating make a great pair. Marketing meets Dating… When you think […]

Five lies about PR measurement that can sink your strategy and career

Posted by on Mar 9, 2017 in B2B PR, PR Measurement, San Diego Public Relations
Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]