Good Relationships Start with Great Communication
 

Your organization has relationships with many potential groups: customers, employees, analysts, shareholders, ratepayers, regulators, policy makers, donors, neighbors and media. The quality of these relationships depends on how well you communicate. Ignore your customers and expect them to cross the street to your competitor. Consult too late with ratepayers on a new public works project and prepare for a backlash. Forget to brief employees on a major announcement and cringe as customers and media have more information than your confused front-line staff.

The best organizations in the world recognize that a relationship is a process and not an event. It must be created in increments over time. The worst time to start one, though, is after you need it. Many decision-makers fall into this trap, ignoring until too late the need to establish a record of good, consistent and appropriate communication. In this case, when a crisis hits or opportunity comes along there’s no platform for trust - instead only a mountain of suspicion or apathy to surmount.

(W)right On Communications, with offices in San Diego, California and Vancouver, British Columbia, is a full-spectrum communication firm. We work with clients across many industries on both sides of the border to identify short- and long-term business goals and implement strategic communication programs to achieve them. Our relationships with our clients are long-term, and we put good communication right up front in every engagement.

Break on through to the other side...

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